Oh yeah. From day one Google's whole deal was manipulating search results for money. Way too many people never understood that that's how the site worked.

I remember being bothered, waaay back in the day when Yahoo was the king of search engines, when all of a sudden every single big broadcast news company, paper, and magazine all at the same time suddenly started using the word "google" as a verb in casual conversation.

It feels normal to most people now to hear the phrase "I googled it". If you're not old enough to remember, you might assume that happened organically, but I watched it roll out in real time. Not a single person I knew spoke like that until AFTER all the media companies started doing it in every broadcast and article. It took about six months of constant work to get it cemented into the public speech patterns. Yahoo didn't know what hit them.