In that context it is not too late. You are trying to catch fickle people that really can’t decide. Dropping it this close leaves no room for a counter move. If you release too early they have too much time to spin and create a narrative. Also with time, the impact is naturally minimized. The day after you are dumped it really sucks. 6 months later it doesn’t matter so much. We want the maximum impact with no time to spin and no time to change the narrative.
Aren't we talking about the ticktockers timetable of dropping the "bombshells" a little late?
In that context it is not too late. You are trying to catch fickle people that really can’t decide. Dropping it this close leaves no room for a counter move. If you release too early they have too much time to spin and create a narrative. Also with time, the impact is naturally minimized. The day after you are dumped it really sucks. 6 months later it doesn’t matter so much. We want the maximum impact with no time to spin and no time to change the narrative.