the salacious details get them to pay attention at admit that the hard drive/etc are legitimate

it makes them look retarded for all the russia and other deflective bullshit

now they have to turn pretzels to find some kind of way to excuse the behavior, knowing that there is now worse material on deck

it makes everyone else ask why this was hidden in the first place. then the damn breaks and everything else now is forced to be accepted and who knows how deep it lets the rabbit hole go

sex sells - use that vector to destroy the beast