Presumably somebody in CNBC senior management thought he'd do well. Personally I can't quite fathom who would pass up all the other offerings in that time slot -- which include MacCallum on FNC, the same-day repeat of Lou Dobbs on FBN, and former Fox Newser Greg Kelly on Newsmax -- to watch Shep. The loony lefties who watch CNN and MSNBC in the evenings aren't likely to even check out CNBC, much less start watching it habitually, no matter who's on.
Was he expected to do better? Seems right to me.... maybe more mascara would draw them in.
Presumably somebody in CNBC senior management thought he'd do well. Personally I can't quite fathom who would pass up all the other offerings in that time slot -- which include MacCallum on FNC, the same-day repeat of Lou Dobbs on FBN, and former Fox Newser Greg Kelly on Newsmax -- to watch Shep. The loony lefties who watch CNN and MSNBC in the evenings aren't likely to even check out CNBC, much less start watching it habitually, no matter who's on.