The only reason he was pulling 1.3 million viewers on Fox was because of where he was in the schedule. From 12-4 it's Outnumbered, Outnumbered Overtime (Harris Faulkner's show), Dana Perino, then Shepard (now replaced by Bill Hemmer). If you looked at the ratings scoreboard, they consistently showed (and still show) a loss of viewers from hour to hour, with Outnumbered pulling the most viewers.
Honestly, this is daytime TV aimed largely at stay-at-home moms (in the key 25-54 age range) and secondarily at retirees. It's generally pleasant background noise, to help people stay awake while doing household chores while the kids (or grandkids) are at school. So a lot of the "viewers" weren't (and still aren't) really paying attention. Especially in the later part of that 4 hour block, the ratings largely reflect people who just haven't yet gotten around to changing the channel or turning off the TV.
I predict Shep will soon be gone. By all accounts, he's an arrogant jerk, so it's unlikely anyone who matters at CNBC will be going to bat for him.
The only reason he was pulling 1.3 million viewers on Fox was because of where he was in the schedule. From 12-4 it's Outnumbered, Outnumbered Overtime (Harris Faulkner's show), Dana Perino, then Shepard (now replaced by Bill Hemmer). If you looked at the ratings scoreboard, they consistently showed (and still show) a loss of viewers from hour to hour, with Outnumbered pulling the most viewers.
Honestly, this is daytime TV aimed largely at stay-at-home moms (in the key 25-54 age range) and secondarily at retirees. It's generally pleasant background noise, to help people stay awake while doing household chores while the kids (or grandkids) are at school. So a lot of the "viewers" weren't (and still aren't) really paying attention. Especially in the later part of that 4 hour block, the ratings largely reflect people who just haven't yet gotten around to changing the channel or turning off the TV.
I predict Shep will soon be gone. By all accounts, he's an arrogant jerk, so it's unlikely anyone who matters at CNBC will be going to bat for him.