It's BAD word play. They're trying to play two games at once, trying for legal and artful, winding up with something that has some of the properties of both, but lacks the punch of either.

Art is honest, which is why we're the age of bananas taped to walls. Everything is obfuscated in an attempt to navigate an impossible maze. Everything is viewed through so many different colored lenses that we block out all the light and ultimately see nothing at all. Dadaists would turn up their noses at our purposelessness. Nihilists would smirk at our fallen ambitions. The only way to rescue ourselves from the churning sea of meaninglessness is to return to the solid foundation our ancestors inhabited. Whenever that happens, throughout recorded history, we've called it a Renaissance. So why is it we stray from what we should cling to? Why do we abandon the wellspring to go wander the desert?

I wish I had an answer.