That's the tricky part, it wasn't always pro-communism as such. Often the goal was to deconstruct societal norms and to destabilize society. Make us a softer target.

The best example is how they've portrayed the family unit over the years. It started out small with stuff like every dad being an idiot and every mother being knowledgeable and wise. Now literally all parents are stupid and evil on TV. That sort of thing.

The issue is that A. It's effective but not as effective as they think it is and B. They have to become more and more radical because yesterday's avant-garde is today's boring. They've reached the point where it's subversive to believe anything remotely traditional- they call CONSERVATIVES RADICALS. Basically they've reached their limit.