If media is tracking the way we all say (focused on creating a message, getting people to believe a false narrative, etc) viewership/revenue has no bearing. Most of these companies are all part of the same backers. Viewers jump from one place to another, but it’s still the same shit with a new name. Even if it’s somewhere else, the mission they were after was already a success by making a bulk of the viewership believe in what they were saying.

CNN, Fox News, NBC, etc are martyrs for all they care. If they make money or not, it’s still pushing the message they want out. If they bleed money doing it, it’s still acceptable to them.

Don’t get caught in the trap thinking if you pull advertisers away it will somehow prevent them from marching on. Talk to your friends, your neighbors, your family and get back to spreading discussion so that people around you don’t think they are alone in their views.