They really, really don't want the normies to figure out how literal Enemies of the People is.

Seeing quite literally a propaganda wing distributing data to masses of people and seeing people eat it up is terrifying but intriguing. Once one is fully entrenched in it they are consistently bombarded with more of it. The propagandists can then do something as simple as switching a word and the persons won't even think about it, they're likely to assume it was always as such.