Big tech is the largest inhibitor of grass roots growth. If we don't have an independent platform to organize then we're setting ourselves up to be taken by the mob. Not every Trump supporter wants to be a Proud Boy, 3%er. or part of some religious evangelical movement. We need an umbrella that allows for organization of all those who support Trump and what he stands for.
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Alternatives already exist to Facebook and Twitter. While they're not the most user-friendly platforms yet, we already have things like Minds, MeWe, and Parler to use as alternatives. If we use these as our new stomping grounds and Big Tech loses ground, we can win, but it's going to take a solid effort of everyone supporting these platforms. I'm not saying people can't make their own alternatives that may be better, but some do already exist, you just have to look further than MSM to find them.