By the way, for future reference, actually-based businesses usually don't engage in rapid fast-scale expansions into leftist cities with the effort backed by a slick marketing and advertising campaign. I always figured it was a case of classic brand arbitrage: Chick-Fil-A had a sterling reputation, especially among conservatives, which almost certainly left the company, by classic reckoning, severely underleveraged. That's pure money on the table to a veteran executive-level product/group/brand director, and their growth is the result of someone realizing it.
Either none of the original executive team had anything to do with this, or they were sold a bill of goods on being able to maintain their brand values (which as noted have become severely compromised).
I never bothered to look any of this up during the expansion, however, because I don't eat fast food anymore!
By the way, for future reference, actually-based businesses usually don't engage in rapid fast-scale expansions into leftist cities with the effort backed by a slick marketing and advertising campaign. I always figured it was a case of classic brand arbitrage: Chick-Fil-A had a sterling reputation, especially among conservatives, which almost certainly left the company, by classic reckoning, severely underleveraged. That's pure money on the table to a veteran executive-level product/group/brand director, and their growth is the result of someone realizing it.
Either none of the original executive team had anything to do with this, or they were sold a bill of goods on being able to maintain their brand values (which as noted have become severely compromised).
I never bothered to look any of this up during the expansion, however, because I don't eat fast food anymore!