If you look at the Caldecott award winners, most were, kid you not, spies sending messages through childrens books. And the Hungry Caterpillar is full of Illuminati symbolism. It's a creation myth but then goes into allegories of man's enlightenment, evident by sun symbolism.

My main question when I see a particular book skyrocket to stardom is, "why?" Authors are like artists: they're selected and groomed for specific purposes.