Yeah, they are. Anyone can look up what happened. Kyle did the best job a 17 yr old could do under pressure. BRCC Have some fucking pride in your country. Fuck these fools.
Think about it, they are going to lose perhaps thousands of "subscriptions" for their monthly plans, and are going to gain ZERO new customers from this.
From what I am reading (I have never bought their coffee), what they sell is a bit more expensive than what you get in stores, but people buy it because it supports a company that aligns with their values.
When you turn your back on the values that drives customers to you in the first place, that seems like a bad plan.
I mean, I don't think it will take much for people to stop spending money on something that is overpriced anyway, especially when you take away the reasoning for buying it from them in the first place.
Frankly, I hope they go out of business, but I would hate that for the actual veterans that work there who had nothing to do with this, but I am sure they understand that there are always casualties in war.
Shooting themselves right in the beans with this one.
They totally don’t understand their customer base.
Yeah, they are. Anyone can look up what happened. Kyle did the best job a 17 yr old could do under pressure. BRCC Have some fucking pride in your country. Fuck these fools.
Think about it, they are going to lose perhaps thousands of "subscriptions" for their monthly plans, and are going to gain ZERO new customers from this.
From what I am reading (I have never bought their coffee), what they sell is a bit more expensive than what you get in stores, but people buy it because it supports a company that aligns with their values.
When you turn your back on the values that drives customers to you in the first place, that seems like a bad plan.
I mean, I don't think it will take much for people to stop spending money on something that is overpriced anyway, especially when you take away the reasoning for buying it from them in the first place.
Frankly, I hope they go out of business, but I would hate that for the actual veterans that work there who had nothing to do with this, but I am sure they understand that there are always casualties in war.