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South_Florida_Guy 61 points ago +62 / -1

Why would you alienate 100% of the people who financially support your company to appease the 0% that do not?

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sickofaltspin 52 points ago +52 / -0

They recently announced deals with Bass Pro Shops and Walmart. Got too big for their britches.

Crash and burn you traitors. You don't build a brand then stab your supporters in the back.

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bluto36 17 points ago +17 / -0

big advertisement deal with FoxNews. BRCC made their choice.

they chose poorly

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DonttrustChina 3 points ago +3 / -0

Always the cycle, a niche group of people support a small startup or subculture and make it successful enough that it starts to go mainstream, then the people in charge of it betray the niche group in hopes of being accepted by the mainstream's gatekeepers, and it all falls apart.

Every single time from GamerGate to today.

It's like nobody's parents read them Aesop's fables as children anymore. It's all just the story of the goose that laid the golden egg again and again.

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GeauxTrump20 16 points ago +17 / -1

Probably for the like button or the thumbs up? Pretty stupid

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Methodmapper 4 points ago +6 / -2

Stupid, but what coffee maker is preferable? It's not a Carlson f-up. It's a charge sidestep. It doesn't change them, it was a stupid business decision. They're still far more preferable than 99.99% of the coffee makers out there. It's a rare person who doesn't break under pressure. That's why our GEOTUS is irreplaceable!

EDIT: I JUST READ THAT THEY PULL THE SPONSORSHIP ON THE BLAZE PODCAST BECAUSE THEY SHOWED A PICTURE OF KYLE IN THE BLACK RIFLE SHIRT. FUCK BLACK RIFLE COFFEE

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sickofaltspin 4 points ago +4 / -0

The Thrasher seems like an option.

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TwoCents 4 points ago +5 / -1

Na fuck em. They only had one thing going for them and they ruined it. There's plenty of coffee out there

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Methodmapper 3 points ago +3 / -0

How is supporting veterans ruining it? That has always been their goal. The rest is noise. EDIT: I JUST READ THAT THEY PULL THE SPONSORSHIP ON THE BLAZE PODCAST BECAUSE THEY SHOWED A PICTURE OF KYLE IN THE BLACK RIFLE SHIRT. FUCK BLACK RIFLE COFFEE

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Proda 3 points ago +3 / -0

Italian brands seem to never bother with politics tbh, I think it would cost you far more with importing them tho.

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eyerighteye 7 points ago +7 / -0

They are CIA mercinaries. That's not the type of thing you just stop being.

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deleted 3 points ago +3 / -0