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Comments (24)
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couranto 9 points ago +9 / -0

Well I’m sure those woke hipsters will fill the void and support a company called Black Rifle, replete with AR logo. Lol. About as dumb as Tucker.

Know your customers.

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AppalachianTactical 1 point ago +1 / -0

Honestly their branding always looked like marketing for commie larpers to me.

Imagine a nice bright as fuck american flag coffee bag blue on top vertical stripes. That is one I couldnt see commies getting behind.

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Gyromancer 9 points ago +9 / -0

They might need a name change. Black Lives Matter Coffee?

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BigAmericanParty 2 points ago +2 / -0

Buy Less Merchandise

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PatriotSkorzeny 8 points ago +8 / -0

Way to kill your company.

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deleted 7 points ago +8 / -1
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deleted 5 points ago +5 / -0
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Sigma 2 points ago +2 / -0

Broken Cuck Coffee Company

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Whyyesyesiam 5 points ago +5 / -0

The people who were "outraged" by Kyle wearing that shirt are the same people who are "outraged" by everything. They are also NOT the kind of people who buy Black Rifle Coffee. Now that BRC has taken this stance, they have turned off the people who DID buy their product. I predict they will regret this because now NO ONE will buy their coffee.

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Donlurker 4 points ago +4 / -0

Any based coffee companies out there ?

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AppalachianTactical 1 point ago +1 / -0

Just saw someone post one here. Dont recall yhe name but i think it started "Har" i could be way off.

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Sigma 1 point ago +1 / -0

Lol they didn’t even want to invoke Kyle Rittenhouse’s name.

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idea 1 point ago +1 / -0

Money over principles. They have some really huge agreements with cucked corporations.

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deleted 3 points ago +7 / -4
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Sigma 5 points ago +5 / -0

So ignore what they say and do and support them because of what we think they stand for? Solid logic.

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deleted 3 points ago +3 / -0
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AppalachianTactical 2 points ago +2 / -0

Lets be real, overpriced not particularly great coffee.

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RobertSparks777 2 points ago +2 / -0

I was just about to order some. My first order.

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Loscann 1 point ago +1 / -0

So wait, all it says is their policy is not to get involved in legal advocacy, and a podcast they supported apparently made a connection that wasnt there in the first place , and wouldnt clarify this was not an official endorsement so they lost the advertising. This turns into BRC turns its back on kyle?

Looks more like they want to stick to making good coffee and supporting veterans, and stay out of the chaos of everyday politics... what did I miss

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Liskamm 1 point ago +1 / -0

You missed another silly attempt to divide and conquer. Those hating on BRC because they didn't cheer for Kyle appear as misguided as the ones demanding apologies and concessions.

As a company, they should stay out of legal proceedings and continue focus on their product.

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Loscann 1 point ago +1 / -0

Right people doing exactly what they hate the left doing.....

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Liskamm 1 point ago +1 / -0

That's the irony; there is an awful lot of whining about a company staying neutral - which is what you'd want. Who the hell thinks a coffee roaster getting involved in any legal matters was a good idea anyway? I don't ask my butcher how to invest my money either.

But the sad thing is; it works. You think Under Armour is facing the same backlash? You would think so since Kyle wore one of their hats in the same picture that is causing all this commotion. But the lefties can't win much there, so they let that one slide.

Also, if you ever get a sponsorship, you'll soon understand why companies don't want to be associated with any topic like that and why any partnership would swiftly be terminated regardless of the outcome of the case or how individuals within a company feel about it.

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Loscann 1 point ago +1 / -0

This !