Both leverage their combat / SPECOPS experience to make a living.
That's not what I see Matt Best and the BRC guys doing. I see them using their vet status to get attention but not using their specops experience to make a living. They are selling coffee. It's just coffee. They have used the fact that they are vet owned to build a following and they have some funny videos but at the end of the day they are selling coffee.
That's not what I see Matt Best and the BRC guys doing. I see them using their vet status to get attention but not using their specops experience to make a living. They are selling coffee. It's just coffee. They have used the fact that they are vet owned to build a following and they have some funny videos but at the end of the day they are selling coffee.