I don't drink their coffee or care that much about them either way but I see why people are calling them out. They panicked as a company and released an ill advised PR statement when they should have just stayed quiet.

I do understand your skepticism of people trying to shill new coffee though, that does look suspicious. TBH it's such a strange way to buy your coffee. I'd rather it be an apolitical decision. Unless the company truly fucks up with some woke BS, the only thing I care about is flavor and price.