They didn't shun Kyle some fuckwit at The Blaze ran a promo with Kyle in it without running it by them. He also stole the image for the promo.

They are still a small business that can't afford to get their socials banned - The Blaze itself predominantly uses Facebook ad placement and revenue to retain clients. This was the fuck up of one Blaze employee and not BRCC making a statement about Rittenhouse. They're point is that they weren't going to make those kinds of points either way.