Glenn Beck rolled his face in a bowl of cheetos in 2016 to make fun of Trump.
Now, he's become one of Trump's biggest advocates, and that's largely because of the dialog that happened since then that made him reconsider his previous ideas.
He wouldn't have come around had people been screaming "TRAITOR!" and boycotting him.
Winning takes coalitions. And I'm the LAST person to advocate for groups and such cause I just naturally hate everyone, but ffs, THEY WANT YOU DIVIDED.
Accusations of betrayal are HEAVY things, not to be thrown around lightly, lest they lose their impact.
Grifters make mistakes, Beck thought his audience felt like he did, he was wrong. He lost a lot of people and hence money, so he changed course to jump on the bandwagon.
Unfortunately people are too damn stupid to see their game and forget too quickly.
Those stupid people are why things never change and why we still have the same old tired shit fed to us all the time.