If this is a traditionally set up market then isle 1 is probably the least important isle in the eyes of that store, you don’t put the stuff you want people to impulse buy at the start of the average persons trip. That’s why the junk food, soda, general stuff you might get and frozen are placed at the opposite area where you enter. It’s also why they place the healthier stuff like the fruits veggies ethnic stuffs at the start, you pick that up first and you’re much more likely to feel you can also pick up that favorite snack at the end because you grabbed those carrots earlier