Probably an unpopular opinion here, but I don't think everything needs to be a feud. It's actually really tiresome and it seems to have been brought on by social media and clickbait garbage.

BRCC isn't obligated to "clap back" at Stocking Mill and maybe blocking them is their way of avoiding some artificial feud and losing even more business. Think about it this way, we all have that crazy Aunt/Uncle who posts ridiculous shit on social media, do you engage with them on every post? No, probably not. In fact you probably blocked them or at least unfollowed them so their insane shit doesn't pop up in your newsfeed.

Using Leftist tactics against Leftists is fine, but don't become Leftists in the process otherwise you become a hypocrite. Stop with the cancel culture when some person or entity doesn't agreed with this little hivemind 100%. It's better to have allies that mostly agree than to create enemies because they don't fall in line. (This is literal Leftist behavior: succumb to our groupthink or else).