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tcriv 5 points ago +5 / -0

she sold out of his company a year ago

2
DaddySmooth 2 points ago +4 / -2

I was just making a generalization. Black Rifle Coffee comes to mind. Get yourself in the news whether good or bad (with the exception of Faux News... they are a disaster) and watch your revenues increase. Again - Marketing 101.

It definitely is a gamble though. The jury is still out on BRC. We'll see if they tank or if it was a good move next quarter.