I was just making a generalization. Black Rifle Coffee comes to mind. Get yourself in the news whether good or bad (with the exception of Faux News... they are a disaster) and watch your revenues increase. Again - Marketing 101.
It definitely is a gamble though. The jury is still out on BRC. We'll see if they tank or if it was a good move next quarter.
I was just making a generalization. Black Rifle Coffee comes to mind. Get yourself in the news whether good or bad (with the exception of Faux News... they are a disaster) and watch your revenues increase. Again - Marketing 101.
It definitely is a gamble though. The jury is still out on BRC. We'll see if they tank or if it was a good move next quarter.