They were trying to grab more leftist audience because there was no more conservative audience to grab when they were largely the only big name conservative channel. They thought they could keep going and going because the management didn't want to be pro-Trump, and probably have disdain for him personally.
Honestly, I am surprised they tanked so hard. I am used to half-assery from boycotts and not getting results, but damn did Conservatives knock them flat on their ass.
They were trying to grab more leftist audience because there was no more conservative audience to grab when they were largely the only big name conservative channel. They thought they could keep going and going because the management didn't want to be pro-Trump, and probably have disdain for him personally.
Honestly, I am surprised they tanked so hard. I am used to half-assery from boycotts and not getting results, but damn did Conservatives knock them flat on their ass.
TL;DR: Fox fucked around and found out.