I think the right way to do it is to separate websites into a few categories that are regulated differently. Sites like this that are explicitly biased to promote a certain viewpoint should be allowed to operate with a prominent disclosure. Small sites should all be exempt. The issue is big sites that are basically acting as a shadow government that can destroy people's lives with a click. There is no such thing as unbiased. Those kinds of sites that cater to the country as a whole, and not a specific subgroup of people, have to be regulated and inspected regularly.