Short of knowing any insider details, it's perfect game theory. These loyalists are obviously VERY controversial people with a history of provocative (to the left) statements.

Now is a good time because you have Rachel Maddow asking this question:

"What exactly does he expect these guys to do in the next month and a half? Why are they expending all this energy to get this whole parade of wingnuts in there for just a few weeks before they'll all be fired?"

See? The question answers itself. Everyone's just laughing off Trump's hires and nominations as if they aren't serious. If Trump put these people in any other time (like after Jan 20th), they WOULD take it seriously.

In fact, everything Trump does at this point is being laughed off. Trump has been given carte blanche to move his pieces anywhere on the board because of the media's own narrative. 4d Jiu Jitsu Chess.