He literally tells you in the video what he's doing. Pacing and leading. He's talking to the blue pilled, telling them that they're right and then planting seeds of doubt. You know how you can tell a lefty something 100x and it never gets in? He's fixing that for us. Said another way, he's helping us conserve ammo. He even changed the name of his blog from blog.dilbert.com to scottadamssays.com (like Simon says).