Trump has taught those Repubs who will listen that you win not by holding your tongue but by speaking off the cuff at the risk of being offensive. The cringe-fringe leftists will be offended no matter how carefully you word what you say so fuck ’em. Some MOR normies (in as much as they pay attention to politics at all) will be turned off but at least as many will be happy to hear a politician honestly speak their mind for a change.