I would say don't confuse the battle with the war. A successful meme campaign helps capture what we used to call "hearts and minds"...the only weapons effective against a cheating campaign. The real war is for the culture, and that's a long war indeed.
What's the pooint of winning a meme war if they win the cheating war? Don't get me wrong..love me some memes..but seriously?
I would say don't confuse the battle with the war. A successful meme campaign helps capture what we used to call "hearts and minds"...the only weapons effective against a cheating campaign. The real war is for the culture, and that's a long war indeed.