I know what you're saying. That's how I feel too. However they have a guide that uses body size for pillow level. I'm assuming they have experts that research the best fit so I'm trusting their judgement on the extra firm one. I'd assume every person wants a super soft pillow but there is probably a reason for the extra firm one.
It had a guide on how to choose the best fit and according to it this was the best fit for me.
This article sheds some light on firmness of pillows
https://hullopillow.com/extra-firm-pillows/
I know what you're saying. That's how I feel too. However they have a guide that uses body size for pillow level. I'm assuming they have experts that research the best fit so I'm trusting their judgement on the extra firm one. I'd assume every person wants a super soft pillow but there is probably a reason for the extra firm one.