One way to think about what's going on - the Woke Inqusition, Great Reset, etc. - is as a communist revolution but in which corporations are the bolsheviks. Many of these corporations likely believe that if they don't play their part, and take a financial hit now, they'll be shut out, long-term, by the new paradigm that's being created. Anyone hoping that hits to their profits is going to change their behavior is being overly optimistic.