They're owned partially by Dan Bongino. I'm sure Dan took a look at Gab. Saw it was a wild west of conservative extremists. Dan threw in with the more moderate Parler. Because they weren't as extreme, throwing around paranoid conspiracy theories. Dan would build Parler as the moderate-right alternative to the far left, not rocking the boat with rhetoric, just chugging along playing the game with Washington.

We all see how that's working out. Iff anyone in conservative media survives the next week, it's going to be the people who were so paranoid they didn't trust any other company to NOT turn on them. Because that's reality now.