I can't think of a single business that has done well by bowing to the mob, however, I can think of a lot that have suffered badly for it.

The right way for a business to deal with these cancel culture fascists is the same way people deal with any other cult, if the Jehovah's Witnesses come to your door, you say no thanks and close it. Easy.

This is just common sense, maybe I should become a business consultant and charge big money tell businesses that.