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readyIgnite 2 points ago +2 / -0

Brand wise the target hearts and minds to capture are the moderates.

The tech cartel tries to eliminate any moderates. Through personal attacks, bullying, intimidation force all of society into two camps of extremists. Orchestrate escalating violence through that route. They're making the same 1920's assumption of street violence in Germany that forced to choose, most of society will side with the authoritarian socialists.

Aim for reasonable. Unmoving moderate views unresponsive to personal attacks and violence. That strategy casts a wider net for moderates in society that just want to be left alone and protection from the violence. Assures a larger pool than extremists will ever get.

A holy martyr is a sympathetic figure. Attacking that brand to imagery around firearms plays into what authoritarian leftists are trying to create. Their flash point that favors the infrastructure they hold today. Need to erode that infrastructure and push back to suck the wind out of their sails. Slow. Methodical.