https://www.investors.com/etfs-and-funds/sectors/sp500-heres-how-much-youre-worth-social-media-giants/?src=A00220 What's A Social Media User Worth? Expressing the value of social media companies in terms of their users helps investors see how others look at these companies. Facebook, by far, gets the highest value out of users: $401.95 each just for Facebook's main sites and apps. And it wins $288.01 a user across all its social media platforms. That commanding value per user is on top of the fact it has many more users than any other pure social media platform. More than 1.8 billion users interact, on average, with Facebook daily. And more than 2.5 billion are daily active users of its family of products. Additionally, Facebook is the best at turning users into money. It posted $13.89 in profit on $43.39 on revenue for each user the past 12 months. Compare that with Twitter. The short-messaging service only pulled in less than half what Facebook gets in revenue per user: $18.37. Additionally, it lost money in the past 12 months. No surprise then investors are only paying $204.40 per daily active user. It seems, though, investors see more opportunity for rivals Snap (SNAP) and Pinterest (PINS). Shares of Pinterest are up 263% over the past 12 months, while Facebook is up just 18%. Investors are only paying $100.26 per Pinterest user. It also sports an IBD Composite Rating of 92. Pinterest only reports monthly active users (not daily), but it has 442 million of them. And yet, the company still loses money, like Snap. Snap, though, has seen shares soar 212% in 12 months. It actually rose 3.1% on Monday, as Twitter and Facebook plunged. Investors are already paying $325 per Snap user, even though the company only pulls in $8.66 a share in revenue on them on average. The stock sports a 91 Composite Rating. But the bottom line is, while Trump may be off social media, investors see plenty more users to monetize.