In the last years we've seen a lot of companies adopting bullshit "social justice" propaganda and the cursed "woke" discourse. Nowadays it's hard to find a neutral company, that tries to sell their stuff based solely on the quality of the product.
They should be just selling their stuff, but no, they've started selling "ideas", this is literally a cultural war at this point.
I wonder what has changed in the last years that made them this way. Perhaps China's influence to destroy the ocident? Perhaps a new tactic of the elite to sow discord on the people and keep they divided (D&C tactics)? I'm pretty sure it's about money and influence.
I just know that it is repulsive.
A few marketing companies, many of them international and owned by super wealthy people, have been contracted by most of the retail and restaurant world. And when I say a few I mean there are literally less than 20 of them.
These companies, whether working together or having the same vision spontaneously, have all come to the conclusion that social justice is a low cost way to improve brand image with the majority of consumers. The break down they gave in business insider was something close to 30% love it 50 are indifferent 10% dislike it but would not let it affect them and the rest hate it