I've been saying it. My grandmother got one back in 2014 and hated it, asked me if I wanted it so I took it not believing the hype. These things are great. I've since bought them for every room in my house, and that was all before I found out the guy was a based Trump supporter. I have bought even more I have as backups, even though I've been using the same one for 2 or 3 years now and it's still as comfortable as the day I got it. Was buying regular pillows that go flat every 3 months before that. Everyone needs to do yourself a favor and buy this pillow if you haven't already!