Then change your mindset. You are constantly preoccupied with how the enemy might make you look bad. Stop caring about "optics", stop constantly worrying about how the media might portray you. You live your entire life in fear of them instead of making them afraid of you.
This is not a PR battle between rival soda companies. This is a moral war for the fate of Western Civilization. It doesn't matter if the general public approves of you. Do what is right, and to hell with those who won't.
Then change your mindset. You are constantly preoccupied with how the enemy might make you look bad. Stop caring about "optics", stop constantly worrying about how the media might portray you. You live your entire life in fear of them instead of making them afraid of you.
This is not a PR battle between rival soda companies. This is a moral war for the fate of Western Civilization. It doesn't matter if the general public approves of you. Do what is right, and to hell with those who won't.