It seems odd to me if Lindell is LARPing. I do not believe there is an upside to him LARPing. No book deal or anything as an upside. No chance that his brand would benefit. If he had carefully distanced himself from POTUS after Jan 6, he would have maintained his brand while retaining his Trump-supporter customer enthusiasm.
It seems to me that the most logical conclusion is that Lindell believes that President Trump has a plan. Please slap this tiny little dose of hopium out of my hand with logic. What would be a reasonable explanation for Lindell coming out confidently claiming that President Trump has a plan if he doesn't believe it to be true?
Because a large portion of the country knows that Trump won and are pissed on the people not doing shit. He stands more to gain by clinging tightly to Trump than to not. He's an outspoken conservative, he was gonna get cancelled sooner or later. He might as well own it and market on it. It's his chance to tap into a relatively open market, for people hard to the right. They are pissed of on all the boycotts and cancelling, and throw money hand over fist to people that get cancelled as a fuck you to those who cancelled him.
Mike has even said before, everytime he gets cancelled, or dropped, or is put down, how business increases.