Even armor, night vision, and other gear that was looked down upon years ago is now more common for the average citizen own. Trauma kits and IFAKs are also popular. Sadly that means it’s harder or more expensive to get, like guns and ammo- the upside is that it gets normalized and more people are well equipped.

If you can work with big influencers like Lucas from TRex arms, who (if I remember correctly) helped take down ammo taxes in Tennessee, you’d gather a lot of support from the gun community