when should buy from the companies that bow out that day. even if it is just buying a 6 pack of coke that day. That way the will save money and make money by not advertising. It will encourage them to do it again. They will make and save more than if they did advertise. It will make the ones that stayed look like crap and feel bad. Is there something else going on that day that we can all watch together? Like Lucha Libre or WWF?