so here's the deal....for years, politicians have been like "we need money for ads, signs, travel, etc". All they need to do now is have a you tube channel with a daily town hall/q and A, etc. If they did that every day, you have all the info you need on the candidate. I mean, who needs to meet/see a candidate in person...you gotta start taking the money out of the process.
Show me one person who won a primary and a General from a YouTube channel, and I’ll show you the entire rest of Congress, who all raised money to spend on ads.
Literally the formula for primaries is:
IF only one candidate has the hundreds of thousands if not millions to saturate broadcast with ads, that candidate wins
IF two candidates can afford, first on TV probably wins
IF multi full budget campaigns, then the most intangible factors and who ever wins is who wins, with the advantage to the first to market with ads.
You have to understand so incredibly few ppl research candidates and take the time to fully inform themselves. It’s sadly most “I liked that TV ad,” or an ad gave them a bad impression and they say “I just don’t like him/her.”
Look at the GA senate race. Doug Collins was by far the best most competitive ... you would think.
Kelly Loeffler was only just appointed to that seat. No statewide name ID from having won the race.
But she is loaded AF and was ready to put tens of millions into her race. Which is why McConnell wanted her even though Collins was Trump’s pick.
The Instagram queens only work if they get money off it, and even that is dicey.
So the viral candidates from 2020 did well on social media, but they used that for fundraising off ads, even when there was no way Klacik was going to win.
so here's the deal....for years, politicians have been like "we need money for ads, signs, travel, etc". All they need to do now is have a you tube channel with a daily town hall/q and A, etc. If they did that every day, you have all the info you need on the candidate. I mean, who needs to meet/see a candidate in person...you gotta start taking the money out of the process.
Show me one person who won a primary and a General from a YouTube channel, and I’ll show you the entire rest of Congress, who all raised money to spend on ads.
Literally the formula for primaries is:
You have to understand so incredibly few ppl research candidates and take the time to fully inform themselves. It’s sadly most “I liked that TV ad,” or an ad gave them a bad impression and they say “I just don’t like him/her.”
Look at the GA senate race. Doug Collins was by far the best most competitive ... you would think.
Kelly Loeffler was only just appointed to that seat. No statewide name ID from having won the race.
But she is loaded AF and was ready to put tens of millions into her race. Which is why McConnell wanted her even though Collins was Trump’s pick.
The Instagram queens only work if they get money off it, and even that is dicey.
Marjorie Taylor Greene: $2.8m campaign and moved to a district to run where she wasn’t from https://www.fec.gov/data/candidate/H0GA06192/?cycle=2020#total-raised
Lauren Boebert: $2.7m campaign https://www.fec.gov/data/candidate/H0CO03165/?cycle=2020
Anna Paulina Luna: $3.2m campaign to lose to a former Republican https://www.fec.gov/data/candidate/H0FL13158/
Kim Klacik: $8.2m raised because of one viral ad and got slaughtered. https://www.fec.gov/data/candidate/H0MD07197/
So the viral candidates from 2020 did well on social media, but they used that for fundraising off ads, even when there was no way Klacik was going to win.