This smells like another 'happening' all over again.

Small group of people on the internet have stumbled on a fool proof get rich quick scheme while simultaneously sticking it to the man and causing a bunch of people billions.

Mainstream media jumps in and draw Streisand levels of exposure, all negative of course.

Cult level following of the happening.

This has all the ear marks of another psyop, and just like the last one, I don't think this ends they way the people think it will.