Libertarians have generally the right idea, where they fail miserably is that they want to get there from where we are instead of realizing at best you can slowly move in that direction.

Sure, in a world where costumers understood their own power and personal responsibility was a thing it would make sense to have way less regulation. But to pretend we are at that point and that whatever shit this companies pull can be justified because they are private companies is absurdly naive. They can't be allowed to abuse the system, rig everything and then play the free market card so they can get away with anything.