It's a very old tactic and has been played on us for years. The most visible example of this over the past few years is Twitter and how they have banned people. They slice off more and more people that go against the neoliberal order. All big tech do it, just Twitter is the easiest to see it in action.

Everyone the establishment do not like and see as a threat are called Nazis, fascists and racists.

The sad part is how many people fall for the propaganda, especially on the right, people will run and abandon people the media smear in that way. It's such an overused tactic, people need to just just ignore it and call it out, it is extremely dangerous process that will lead to a huge mess eventually.

Fuck actual Nazis or fascists but lets be real, the number of those are just minuscule in America and the largest group using fascist tactics today are Antifa.