Under Armour has a massive line of Hunting Clothes and Accessories to make up for it. So it does sound like the Patriot dollar is what they are going after. The money saved from paying exorbitant advertising cost for major sports can be better spent more cheaply and effectively on your typical outdoor hunting and fishing shows. pro sports are going to go thru massive financial upheaval over the next few years. Due to the Wuhan Flu Restrictions and the overall politicization of organized sports.