Hmm. On the one hand, they can't lie to advertisers, because those numbers mean actual money, and that means actual fraud if they lie.
On the other hand, it wouldn't surprise me if they had two sets of numbers. One "adjusted" for public consumption (with some bullshit justification used internally for announcing a bigger number), and another one that's only shared with advertisers and will be used for pricing purposes.
They are gonna lie about the ratings just like they lied about the election.
Hmm. On the one hand, they can't lie to advertisers, because those numbers mean actual money, and that means actual fraud if they lie.
On the other hand, it wouldn't surprise me if they had two sets of numbers. One "adjusted" for public consumption (with some bullshit justification used internally for announcing a bigger number), and another one that's only shared with advertisers and will be used for pricing purposes.