21 Super Bowl ratings plummet (nypost.com) NSFCUCKS posted 67 days ago by p8riot 67 days ago by p8riot +21 / -0 9 comments share 9 comments share save hide report block hide child comments Comments (9) sorted by: top new old worst You're viewing a single comment thread. View all comments, or full comment thread. ▲ 1 ▼ – Tryhardneckbeard 1 point 67 days ago +1 / -0 91.5 Million is still way too many. permalink save report block reply ▲ 2 ▼ – p8riot [S] 2 points 67 days ago +2 / -0 That number is counting OOH (Out of Home) viewing, which Nielsen incorporated a few months ago just in time to buttress the NBA finals ratings. I read it boosts the real count by about 30%. I wonder how advertisers feel about this covid-esque manipulation of numbers. permalink parent save report block reply
91.5 Million is still way too many.
That number is counting OOH (Out of Home) viewing, which Nielsen incorporated a few months ago just in time to buttress the NBA finals ratings.
I read it boosts the real count by about 30%. I wonder how advertisers feel about this covid-esque manipulation of numbers.