I hope Jeep sues the shit out of him. Probably won’t, they want this just to go away. But, the money the company paid to Springsteen, the marketing development group, the commercial crew, the tv add itself for the most expensive ad of the year during the Super Bowl, the meetings, etc. it’s 10’s of millions, never mind the lost of future customers over this debacle. This will be a case study in every MBA marketing program (or should be).