Warning. It's really not that easy to lie bald facedly. There's a reason that even politicians, until fairly recently, had a habit of at least casting enough qualifiers about that their lies were couched in justifications.
Ah but no more. In an information based world you can just say what you want to be true vociferously enough and for long enough that except for those who actually know what happened, everyone else starts feeling doubts. Our presumption that people are to be trusted and that "smoke means fire" means that preponderance of noise generated works in your favour.
What this means is that if you can repeatedly say something is true, you can sway some amount of people towards your belief. Even if they don't travel the entire way, once cast the doubt stays. It's difficult for us to continually hold a position of disbelief towards confidently uttered words from semi-credible sources.
Making that emotional connection with your audience is also key. That's what allows the easier penetration of the message and the amplification to truly take shape.
Again, this is really really hard to do. You need to be steadfast in the face of overwhelming evidence if need be. No vacillation allowed. And you have to truly internalize that whole sticks and stones thing.
Heres a quote
Ah but no more. In an information based world you can just say what you want to be true vociferously enough and for long enough that except for those who actually know what happened, everyone else starts feeling doubts. Our presumption that people are to be trusted and that "smoke means fire" means that preponderance of noise generated works in your favour.
What this means is that if you can repeatedly say something is true, you can sway some amount of people towards your belief. Even if they don't travel the entire way, once cast the doubt stays. It's difficult for us to continually hold a position of disbelief towards confidently uttered words from semi-credible sources.
Making that emotional connection with your audience is also key. That's what allows the easier penetration of the message and the amplification to truly take shape.
Again, this is really really hard to do. You need to be steadfast in the face of overwhelming evidence if need be. No vacillation allowed. And you have to truly internalize that whole sticks and stones thing.